Wordy didn’t create STIIICKS to start a business. He just needed a way to avoid another situationship and pretend he was too busy to apply for a real job.
He says it’s about design and ritual. We say it’s his emotional damage wrapped in branding. Some people let go. Wordy launched a product line.
So now he sells tiny sticks to emotionally unstable strangers on the internet. Only a matter of time before this becomes a cult...
Wellness wants you to glow and behave like your life is not falling apart. It expects perfection. We call that fake.
Wellmess is when you stop pretending and admit you are doing your best with whatever energy you did not lose on your last meltdown. You do what feels good right now. Not what a guru on a treadmill told you to do.
You own whatever is going on in your life. You enjoy things as they are. You learn by messing up. You stop taking everything too seriously. You take accountability and if you want change then it starts with actually reflecting instead of manifesting your way into denial.
We talk like the friend who tells you the truth and then asks if you want snacks. Honest, dry and occasionally too direct, but never fake.
Humor and honesty keeps things spicy good. Polite wellness words do nothing except make you feel like you are failing an exam you did not study for.
We keep it sharp because life already filters itself. If something stings a little, it probably needed to be said.
We would love to say everything here is crafted by humans with perfect lighting and endless time. Reality is smaller. And messier.
We use AI because we are a tiny brand with big ideas, no money and not enough hands to build everything from scratch. It helps us create the world we want without losing our minds in the process.
As we grow, we shift from artificial to human. More real people. More community vibes. More real craft. Less machine. That is the direction and we are walking toward it one smoking stick at a time.
Does this bother you? Are you triggered? Then maybe you need a stiiick to calm down.
Make people face themselves.
Being real is the new ideal.
Mirror the truth in a world full of filters.
Have you ever had one of those mornings where you wake up and your apartment looks like a tornado auditioned for a reality show, your cat has built a tiny castle of shame outside the litter box, your head is pounding, your reflection is MIA and your kitchen is a crime scene from whatever questionable late-night “snack” you attempted?
Who’s earrings are these?
Anyway, you need a reset. Something to clear the air – literally and metaphorically. So you light some fancy incense, hoping for a vibe check and immediately choke on a cloud of synthetic smoke.
And that’s when it hit us... why does incense either smother you with smoke straight out of a 1700s yoga studio or reek like an abandoned oil rig in Texas? Incense should actually smell good – not like a damp forest that evaporates five minutes in.
So we decided to make something better. Something that doesn’t pretend life is all about deep breaths and kumbaya feelings. Something with benefits that won’t ghost you the next day. Something you can watch burn to the ground and feel good about. Incense that doesn’t smell like a fake spiritual awakening but actually fits into the life you’re living – everything at once, maximum chaos, full of questionable decisions.
So we made STIIICKS.
Bold colors, high-quality fragrance oils, great scents with focus on the experience. Let’s be real – we’re not about “purifying your aura” or “raising your vibration.” We’re here for the messy, the chaotic, the delusional. We’re about lighting up, letting go and laughing at the disaster that got us here.
Because if we’re gonna reflect on our life choices, we might as well do it together.
STIIICKS – Some stories need aromatherapy.
That was actually the first tagline, but then we kinda changed our minds.
STIIICKS – For sticky situations.™
Nailed it. Bye.
The biggest problem.
The smallest stick.
